We specialise in running creative projects which bring together young people aged nine plus and older people, 55 plus, for mutual benefit, learning and enjoyment.

Based in Tower Hamlets, East London since 1989, we work with individual older people and with existing groups through over 50's Clubs and resource centres, nursing homes, day centres and community or cultural organisations. Local school students and young
people participating in their own time are partnered with the older adults, and the mixed
group come together regularly, usually on a weekly basis. Participants are encouraged
and supported to work together, so that real relationships can develop. The activities are
designed to stimulate both age groups, fostering conversation and an exchange of ideas.

The changing population patterns of London's East End mean that Magic Me projects
often link people from different cultures and contrasting backgrounds. Creative activities offer a positive focus and reason to meet. They provide ways to explore similarities and differences between people, and to record and celebrate the diversity of individuals' experiences and stories.

Magic Me specialises in projects that...
 are fun, creative and educational, with a positive, lasting impact on participants;
 raise awareness about the needs of older people and help combat isolation;
 bring together people from diverse sections of the community;
 address prejudices about ageing, young people and cultural differences;
 involve participants in the planning and development of activities.

At the heart of everything we do are our core values, best described as the five senses:

A Sense of Purpose. A Sense of Place. A Sense of Adventure.
A Sense of Occasion. A Sense of Achievement.

Planning, managing staff and negotiating with funders can be as complex as running creative workshops. Using all five senses we build a sustainable organisation, appropriate
programmes and bring out the very best in people.

"Magic Me is a powerful model that is breaking down prejudice, building connections and touching lives." Gordon Brown, Prime Minister.

See www.magicme.co.uk for further information.