Peter has been President of YouGov since April 2007 and its Chairman, prior to that, since December 2001. He has been a journalist and political commentator for more than 30 years, working for the Sunday Times, Independent, New Statesman and Evening Standard as well as broadcast news productions including BBC Newsnight, BBC election programmes and Channel 4 News.

Peter has also been an adviser on polls and public opinion to the Bank of England, Foreign Office, Corporation of London, NatWest Bank and the TUC. He has an MA in Economics and Statistics from Cambridge University and has been a visiting fellow at the Policy Studies Institute in London as well as Nuffield College, Oxford.  He is the Chairman of the Royal Commonwealth Society.

Peter is an advisor to the Innovation, Justice and Youth Project.