Kelly was the first woman to get an MBA in the football industries, but also an ex-Arsenal Ladies footballer with 36 international caps for Wales. During her studies, the idea came to her for a business model that could tackle the issues of commercially unsustainable football clubs and youth disengagement in deprived areas of Wales.

VI-ability is an idea to introduce young people to the commercial management of football clubs. Kelly plans to train up young people in a variety of key commercial roles in the club and coach them to design, plan and run activities that will raise money for the clubs and involve their local community.

When Kelly came to the Learning Launchpad she had an idea. With Learning Launchpad's intensive business development support, advice and investment, Kelly to go full time on the scheme. She says "without the Learning Launchpad fund, I would not have been able to develop a sustainable business model for VI-ability which can now have a real social impact"

Kelly's vision is for every community to have a thriving and financially sustainable football club at its heart, providing opportunities for young people to develop their skills & broaden their horizons. She is planning to pilot the scheme at Colwyn Bay FC in January 2010 and then roll out across England and Wales over the coming years, eventually forming links with European clubs and facilitating cultural exchanges.