Tycoon in Schools 2012 winner unveiled

Date: 13 December 2012

From Tycoon Telegraph:

We are absolutely thrilled to announce the winner of the Tycoon in Schools competition. Huge congratulations go to 14-year-old Eleanor Bullough from The Da Vinci Studio School in Stevenage, who has been crowned the Ultimate Tycoon in Schools by Peter Jones CBE.

Eleanor, whose arts and crafts business is named Boo’s Bits and Bobs, wowed the Dragons’ Den star with her savvy business skills, generated a fantastic profit from her original seed funding loan, as well as scoring extremely highly in all other judging criteria. Peter Jones and his panel of judges considered profitability, achievement, business concept, sustainability and community engagement when awarding Boo’s Bits and Bobs with the title of Ultimate Tycoon in Schools.

Eleanor’s business is an eco-friendly shop selling colourful paper garlands from a handmade mulberry paper, which comes from a renewable source. Using only organic andbiodegradable materials, and unique designs, the products appeal to a wide range of audiences. Eleanor will now receive £1,000 of further investment from The Peter Jones Foundation to help take her business onto greater things. We wish her the very best of luck for her business.

Peter Jones CBE commented:

“I am delighted to announce Boo’s Bits and Bobs as the overall winner. Eleanor has put her life and soul into the business over the past month and I’ve been enormously impressed by her efforts.”

“It’s a unique idea, beautifully executed and her social media campaign was superb. The business idea is clearly sustainable and her idea of creating a product that is natural, organic and from a renewable source is bang on trend. Eleanor already has plans for her business going forward and is looking to buy a sewing machine and paper cutter, so by winning this competition and the £1000 of business investment, she will be able to make this dream a reality. I can’t wait to see where she is this time next year.”

He added: “I am thrilled that so many of the teams plan to continue trading their business, as it shows that this campaign has real legacy. As a country we need to do more to encourage enterprise and through this competition I believe we can help nurture entrepreneurial talent from the earliest opportunity in schools.”

Peter Jones was so overwhelmed by the incredibly high standards of the businessestrading during the Tycoon in School competition, he has decided to honour those teams which have made exceptional achievements in key areas.

Congratulations to the following teams who we are delighted to announce as recipients of special Tycoon in Schools awards:

The Tycoon in Schools Award for Achievement – Team HACA from Haberdashers’ Aske’s Crayford Academy

The Tycoon in Schools Award for Community Engagement – Team 4K from Avonbourne School

The Tycoon in Schools Award for Sustainability – Occasions by Ameena from Nelson and Colne College

The Tycoon in Schools Award for Business Concept – Xpose@fcc from Felpham Community College

Well done to all teams who took part in the Tycoon in Schools competition. We been truly amazed by the tremendous effort, hard work and dedication that all the teams have put into their business. We encourage you all to apply again next year to take part in Tycoon in Schools 2013.

The winning teams will be presented with their trophies and certificates at a special ceremony in the New Year by His Royal Highness The Duke of York, KG, Patron, Peter Jones Foundation.



Studio Schools is a venture from The Young Foundation working with schools, local authorities and Further Education colleges across the country. We offer our congratulations to Eleanor Bullough, who is a Studio Schools student and a shining example of the entrepreneurial spirit.