Can public agencies succeed in changing individual behaviour to make society greener, healthier, more caring, less anti-social?

Increasingly, local councils, health and other public bodies are trying to do this – because desirable social outcomes (or specific targets such as increasing participation in sports) are not simply a question of doing more of the same and because in future there will be less money for the public sector to do things.

The Capital Ambition guide to behaviour change rounds up thinking and research from behavioural economics and other disciplines, and highlights ways to make these insights useful to practitioners. It also presents case studies of initiatives in London that use behaviour change approaches – from promoting sustainable travel to tackling knife crime.

Social innovation

Posted on: 1 May 2010 Authors: Sophie Hostick-Boakye, Vicki Sellick,


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